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History
Beaulieu was pioneered by founder and driving force
Roger De Clerck whose dogged persistance and
enterpreneurship soon pushed the company to
develop into one of Europe's leading textile
manufacturers. A self-employed weaver, in 1959 he
started Ter Lembeek Weavers which went on to
manufacture furniture upholstery. From these humble
beginnings soon emerged an industrial group of
considerable stature and one of the key players on
the market, running subsidiary enterprises across the
globe, each of them operating in a different sector of
the floorcovering and home decoration industries,
each plotting their own course, with an organisational
setup and a distinct identity of their own.
Berry Floor is a Member of Beaulieu International Group
A new structure
Various members of the De Clerck family reached
terms on an agreement to start up a new joint
industry group. The parties involved are Stephan
Colle (Beaulieu Kruishoutem), Dominiek De Clerck
(Ter Lembeek International), Francis De Clerck
(IDEAL Group), Luc De Clerck (Berry Floor Group)
and Roger De Clerck (Beaulieu Kunststoffen).
The reasons behind this partnership are to be
sought in the ongoing globalisation of the world
economy and the fact that joining forces offers
added weight and strength in facing the new
challenges that lie ahead as part of a broader world
market. The family is seeking to lead the way in
making the first steps in the imperative
consolidation of the carpet industry in Europe in the
footsteps of what has been the successful
consolidation of this industry in the United States
some years ago.
The name under which the new group is set to
forge ahead is:
Beaulieu International Group.
The newly created entity will be a group of
considerable financial clout, employing a 4,781 strong
workforce in 8 countries, effecting a € 1.4 billion
turnover (consolidated 2004).
The management team will be headed by Christophe
Deroose, as Chief Executive Officer, Dirk Dees as Chief
Operational Officer and José Nobels as Legal &
Administration Officer. They will be able to draw on the
qualified and unconditional assistance from the family
shareholders who will be making their know-how and
longstanding experience available to the merged group.
The new conglomerate is also set to be a combative
alliance, in control of each stage of the production
chain, from the raw materials right up to the finished
product, enabling it to duly tackle mounting
competition from abroad and thereby meet its selfstated
goals and ambitions.
A new identity
The new name stands in reference to the roots of our businesses,
located along the banks of the river Leie and also reflects the
group's international identity. More than anything however,
the name serves as an indication that Beaulieu International
Group is set to be a closely-knit group of companies and products
as a strong world player with a rich history.
A new corporate mission
Setting out from its family shareholdership and through unrelenting innovation, sustained research and
advanced know-how, Beaulieu International Group aspires to cater to tomorrow's needs and
requirements held out by consumers worldwide. In doing so, Beaulieu International Group aims to
market a diversified range of products based on intensive quality care, creative craftsmanship and
technological superiority; from polymers, carpet fibres and yarns, across soft flooring, laminate, parquet
and cushion vinyl right up to furniture upholstery.
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Berry Floor - Industrielaan 100, 8930 Menen - Disclaimer - Privacy - Developed by Lodestar |
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